Badr Mohammed is the Founder and Casting Director of Mr Casting KSA, a Saudi-based casting agency operating across Riyadh and Jeddah. He launched the agency in 2018 — the same year cinemas reopened in Saudi Arabia — recognizing that the kingdom's emerging entertainment economy needed a casting infrastructure that did not yet exist locally.
With over eight years in the industry and a background in marketing and business development, Badr has built Mr Casting KSA into one of the most trusted casting partners for brands, production houses, and creative agencies operating in the Saudi market. The agency now manages a curated database of 3,000+ vetted talents, segmented by dialect (Najdi, Hijazi, Khaleeji, Modern Standard Arabic), region, skill, and rights-clearance status.
His credit list spans flagship Vision 2030 entities and global brands: Aramco for corporate films, Qiddiya for entertainment activations including the Six Flags Qiddiya and Aquarabia campaigns shot at Aqualandia in Spain, Almarai for FMCG brand work, Burger King for QSR commercial campaigns, Huawei for tech product launches, the Ministry of Culture for cultural documentaries, and the General Entertainment Authority (GEA) for Riyadh Season activations.
Beyond casting itself, Badr leads the agency's compliance and rights work: GCAM permit liaison, talent contract structuring, buyout negotiation, category exclusivity, kids casting under Saudi labor protections, and Schengen visa coordination for Saudi cast members on international shoots. He treats casting as a strategic discipline — not a vendor function — and has been vocal about the structural changes the Saudi market needs as it scales: transparent pricing, rights-aware contracting, and dialect-accurate casting.
Badr writes regularly on the Mr Casting KSA blog, sharing the kind of operational detail that most agencies keep behind closed doors. His articles are read by production managers, brand marketers, and procurement teams across the GCC who want a senior casting director's perspective rather than a sales pitch. He is based in Jeddah's Al Aziziyah district, with weekly travel to Riyadh.
.png)